Beyond the Classroom
Some of my most formative leadership experiences happened outside of lectures — running a student startup, leading large-scale campus events, and managing an administrative team of 14.
EntrepreneurshipOperationsMarketingShareholder ManagementSep 2014 – Sep 2015
BEPOTATO
Core Member
Joined as a core member of an on-campus student-run café and crowdfunding venture, operating as a mini startup funded by student shareholders.
- ◆Managed crowdfunding shareholder operations — sourcing unique features to energize the investor community and drive foot traffic at the Wushan branch.
- ◆Planned and executed marketing campaigns, including New Year's Eve and Christmas events, to retain existing customers and attract new ones.
- ◆Supported the CEO on organizational operations: facilitated regular core-team meetings and implemented performance review mechanisms.
Event ManagementCross-functional CoordinationPromotionSep 2014 – Oct 2014
华南理工大学第三届 G&B 交流节
"烛亮华园" 手工蜡烛 DIY 派对 · Project Lead
Led the planning and execution of a signature activity at SCUT's 3rd G&B Cultural Exchange Festival — a handmade candle DIY party that became one of the festival's most popular events.
- ◆Planned the full project from concept to execution: confirmed division of responsibilities, liaised with all internal departments, and tracked progress across sub-teams.
- ◆Ran a multi-channel promotion campaign: WeChat, Weibo, QQ online; on-campus booths offline.
- ◆Coordinated cross-departmental resources — design team for posters, press team for on-site coverage, organization team for ticketing.
- ◆Event attracted 120+ student participants, earning widespread praise from both students and faculty.
LeadershipEvent ManagementTeam ManagementStakeholder RelationsSep 2015 – Nov 2016
华南理工大学学生就业指导中心
行政主管 · Administrative Director
Led administrative operations and major campus employment events at SCUT's Student Career Guidance Center — managing a team of 14 and overseeing events attended by thousands.
- ◆Coordinated the Guangdong Province Large-Scale Engineering Graduate Career Fair — 600+ participating companies, 10,000+ students in attendance.
- ◆Managed employer communications for on-campus recruitment sessions; led secondary outreach via WeChat and QQ groups to ensure maximum student reach.
- ◆Led a team of 14 members in executing all office administrative and event management tasks with high efficiency and quality standards.