Product Manager
Guangzhou CeCode Information Technology Consulting Co., Ltd.
This was my product awakening. Joining a startup straight from university meant no playbook, no mentor, and no safety net — just a blank page and the responsibility to ship. I had to grow from a student into an owner, fast.
Product Contributions
Enterprise BI System
Jingxing Health Care (ABC & FREE Brands)
End-to-end product ownership of a Group-Level BI system built on ERP data — covering Sales, Finance, and Supply Chain departments for a national health care distributor network.
- ◆Led product design for 39 modules and 222 pages across 3 key departments, including Sales and Supply Chain, based on ERP data.
- ◆Based on Yonyou NC ERP data, conducted data requirements research covering 3 departments, 39 modules, 222 pages, and 2,000+ field logic mappings.
- ◆Owned the full visual design and report layout of the product; gained deep familiarity with the end-to-end design-to-development workflow.
- ◆Designed a data monitoring configuration page to ensure data cleanliness and system integrity.
- ◆Coordinated internal dev and QA processes; conducted client training and drove project rollout externally.
Launched the BI system on time, achieving widespread adoption among 800+ distributors across the group.
Jingxing Sales KPI Assessment App
Sales KPI Assessment App (iOS / Android / Web)
A nationwide KPI performance management app for the sales team, with a web-based backend for permission management and flexible organizational configuration.
- ◆Rearchitected business logic from prior research artifacts; produced full prototype covering 10 app screens and 6 admin backend pages.
- ◆Coordinated cross-platform development across iOS, Android, and Web; managed testing and release over a 3-month timeline.
- ◆Implemented a drill-down view based on organizational hierarchy — enabling managers to inspect their own and subordinate KPI performance.
- ◆Flexible backend configuration resolved long-standing issues around org structure complexity, KPI tracking ambiguity, and performance measurement.
Shipped within 3 months; resolved the company's structural challenges in sales performance management at scale.
普乐师 CRM 系统 Phase 2
CRM Development — Second Phase
Managed scope and documentation for Phase 2 of a CRM system, building on the existing platform while controlling change requests and formalizing the product knowledge base.
- ◆Controlled and triaged Phase 2 change requirements against the existing system baseline, ensuring scope integrity.
- ◆Produced a comprehensive documentation suite: operation manuals, feature descriptions, and requirements specs.
- ◆Deepened expertise in CRM evaluation frameworks, user tagging systems, and feature design patterns.
Delivered structured documentation suite and validated Phase 2 scope — enabling smooth handoff for future development.
PepsiCo Terminal Sales Competition App
PepsiCo Terminal Sales Competition App (Phase 1 & 2)
A terminal assessment competition app for PepsiCo's field sales promotions — gamifying in-store performance through a structured challenge platform.
- ◆Defined the product approach based on FMCG terminal promotional activity workflows; delivered wireframes and interaction documentation.
- ◆Tracked development and QA progress, ensuring on-time launch for both Phase 1 and Phase 2.
Successfully launched both phases of the app, supporting PepsiCo's nationwide terminal sales competition program.
Reflection
Growth & Ownership
Working at CeCode was my first taste of real product ownership. Without a senior PM to shadow or a structured process to follow, I had to build my own frameworks on the fly — scoping requirements, managing developer timelines, and presenting to enterprise stakeholders all within the same week. It was uncomfortable, often chaotic, and exactly what I needed. The discipline, the bias for action, and the instinct to focus on user problems over feature lists — all of that was forged here.